Smartphone penetration in Nigeria hits 30%

Global leader in personal computer (PCs, Lenovo, has said Smartphone penetration in the country has reached 30 per cent mark, adding that there are still more rooms for growth in the Smartphone segment considering the population of the country and huge youth population.


Its Executive Director, Mobile Business Group, Middle East and Africa (MEA), Shashank Sharma, who spoke during the unveiling of three smartphones into the market, said Nigeria remains strategic to the firm in its African operations.


He said: “Nigeria is one of the fastest growing Smartphone markets globally. With about 30 per cent Smartphone penetration, the country represents huge growth potential for Lenovo.


“In the past one year, Lenovo has made strong progress with its Nigerian consumers. We consider the region as a principal destination for investment, even as we continue to record robust growth in sales.  Sustaining a solid in-country presence is very important to us from both social and economic standpoints. We will continue to expand our business and invest heavily in this market.”


“We are building on the strong relationships that we have with Nigerians by meeting their demand for smartphones with first-class design, smarter features and improved functionality, with special focus on our latest range of mobile devices. Our continued organic growth and expansion puts us in a great position to maintain our momentum.  We have tremendous balance between our core business, especially a profitable PC business, and growth engines in tablets, enterprise, ecosystem and smartphones.  We expect to continue to build on these strong results.”


At the event, the firm unveiled its new entrants into the market; the Lenovo P70 with an epic 4000mAh battery which can lasts up to three days, the Lenovo S90, a perfect selfie companion with an 8-megapixel front-facing camera and front light emitting diode (LED) flash and the ergonomically designed Lenovo S60 that showcases users’ fun and social sides.


The dual-SIM 4G LTE Lenovo P70 Smartphone packs an epic 4000mAh battery that could last up to three days for an always-on life. It comes with a 5-inch display, high definition resolution of 720×1280 pixels, a 1.7 GHz quad-core processor, Mediatek MT6752 64-bit chip, 2 GB of RAM as well as 16 GB of internal memory which can be expanded to up to 32 GB using the device’s microSD card slot. The P70 also features a 13-megapixel rear camera and 5-megapixel front camera. The device is powered by the latest Android 4.4 KitKat operating system.


Also powered by Android’s 4.4 KitKat operating system,  the dual-SIM 4G LTE Lenovo S90 Smartphone comes  with a Qualcomm Snapdragon MSM8916 64-bit 1.2GHz Quad Core processor, a five-inch Super AMOLED high definition display, a 13-megapixel rear auto-focus with LED Flash and PureCel Sensor as well as a front eight-megapixel fixed-focus with LED Flash and back-illuminated (BSI) Sensor. It boasts 2 GB of RAM and 32 GB of internal memory.


On its part, the dual-SIM and light (128 gram) Lenovo S60 4G LTE Smartphone comes with a 13-megapixel rear camera, a 5-megapixel f2.2 wide-angle selfie camera, 2GB RAM, 8GB ROM and 32GB of expandable storage for a large library. Photos, videos, and web content can be viewed in vibrant high definition on the device’s crisp five-inch high definition screen. The combination of an Android 4.4 KitKat operating system and a  superb Qualcomm  Snapdragon 1.2GHz 64-bit Quad Core processor ensures that  the Lenovo S60 is primed to provide users with unlimited fun.


Culled from thenation

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